Mark
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Mark is a father of three. He has a 22 year-old-daughter, a 19-year-old daughter, and a 14 year-old son. He works at Allstate Insurance in the Investment Department. In his free time, he enjoys hanging out with his family, golfing, reading and watching sports. Mark bought his first IPhone in 2008. Prior to this, he had a BlackBerry which he only used to respond to work emails. Mark mainly uses technology to communicate with his family as well as for work purposes.
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Personal Use• Checks his phone 15-20 times a day
• Uses technology for work purposes • Could easily go a week without his phone • Reliant on email • Uses technology for convenience purposes: paying bills, online shopping |
Social Media• Only on LinkedIn
• He does not have time for Social Media sites and did not grow up with these sites. • Some of his friends are on social media for communication purposes. |
Parenting•Believes that his kids are much more reliant on technology than he is.
• His wife monitors kids on social media. •Says that the Internet can be a dangerous place so it's important to monitor kids. •Isn't concerned with his kid's social media usage as long as they are being safe. •Says there is a generational difference. |
Takeaways• Technology and social media is not central to his social life
• Views technology as a way to improve his life instead of as a form of entertainment. •Would rather call someone over text because it allows for a richer conversation. |